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Department of
Psychology
Sarah Becker
Mentor: Larry
Heuer
Favoring a Norm of Benevolence Over a Norm of
Self-Interest |
The study examines whether people
more strongly approve of self-interested or benevolent action. Previous
research suggests a prescriptive norm of self-interest, which discourages
selfless, prosocial behavior, and which makes people think negatively about
those who engage in benevolent acts. The current study challenges the
prescriptive norm of self-interest. We speculate that gender identity acts
as a confound in previous studies, masking the norm of benevolence, and
falsely indicating a norm of self-interest. To investigate this dilemma, we
disentangled gender identity from self-interest. Our findings support the
idea that variables other than self-interest are to blame for previous
findings that people approve of, and feel comfortablewith self-interested
action.
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